Copy map
Every line of persuasive copy on the site, specified by type, length and the job it has to do. The copy on the page comes from the BotCrew website copy sheet (AFTER column); open the site with ?specs to see each slot tagged in place. Specs, numbers and contact details are carried over from the current site as facts.
VoiceManufacturer, not rental desk
- Speak as the OEM: "we design", "we build", "our machines". Never "hire a robot" or "RaaS".
- Engineering-grade and plain. The spec sheet is the tone reference.
- Numbers beat adjectives. US units first, metric second.
- Sentence case in headlines. No exclamation marks.
- Banned: revolutionary, cutting-edge, game-changer, seamless, unleash, next-level, future of.
Facts to verifyBefore anything ships
Missing inputsNeeded from the business
| ID | Copy type | Length | Job it has to do | Inputs available | Rules |
|---|